Strategy

Easor is building a scalable software platform that combines the daily financial processes of SMEs and the operational management of accounting firms into a single entity. Our strategy is based on a two-sided platform model that simultaneously addresses the needs of end users (entrepreneurs) and service providers (accounting firms). The aim is to accelerate the transition of customers to digitally controlled processes, reduce overlapping systems and improve the efficiency of accounting firms’ service production.

Mission and vision

Easor’s goal is to be the most attractive ecosystem for providing B2B services. The mission of Easor is to enable successful business for entrepreneurs by providing solutions that free up their time and resources for what they love the most.

Easor supports entrepreneurs in achieving growth and sustainable success. Easor removes barriers so that entrepreneurship becomes a natural choice for anyone who wants to realise their ideas and dreams.

"Our vision is to create a world where entrepreneurship is easy, attractive and accessible to everyone."

Financial targets

• Easor targets annual net sales growth of over 20 per cent in the medium-term (2–4 years).

• Easor will focus on growth, particularly through new channels that are separate from its previous distribution channel.

Growth from internationalization

Currently we operate in Finland, Sweden and Spain and are in the process of localising our software in Italy. Markets outside of Finland, where digitalisation and regulation are undergoing a transition in the coming years, have been identified as key growth drivers. The digitalisation of accounting and increased regulation are particularly strongly present in Spain and Italy.

In its current areas of operation, the development stage and implementation of Easor’s software package vary from market to market. The Easor software used in the Finnish market is the most advanced in terms of features. The tools used in Finland are being increasingly replicated in Sweden, Spain and Italy, while ensuring the usability of the existing software.

The Spanish market is preparing for a regulatory reform that will make e-invoicing mandatory. Verifactu is a new regulatory obligation that sets out specific requirements for electronic invoicing systems in Spain. The obligation standardises the format, structure and technical requirements of electronic invoice data. We estimate that more than 3 million companies do not yet use the necessary software, for which Easor has a solution. Our software meets the criteria of the Verifactu legislation and is thus ready to respond to the market change.

Strategic Positioning

The strategic position of Easor is based on the idea that the platform-based business model will also become established

in the accounting services industry. The key customer relationship remains between the accountant and the customer, and Easor strengthens this relationship by removing friction and harmonising operating practices. Regulation and bureaucracy place a particular burden on small firms and are driving consolidation in the industry. Easor’s platform responds to this in a centralised manner, enabling even small accounting firms to operate with the efficiency of large operators. The platform combines economies of scale, such as shared infrastructure, automation and built-in regulatory compliance, with the proximity of a reliable local service provider.

Easor’s competitive advantage stems from a deep understanding of the everyday needs of entrepreneurs and accounting firms. It is essential that the software solves the daily challenges of SMEs in collaboration with the accounting firm or accountant providing the service. Easor does not compete in website-level price-feature comparisons, but wins when the customer uses easy-to-use software in collaboration with a competent accounting firm and thus the ultimate value of the platform to the customer lies in an effortless and high-quality end result.

Based on various options and assumptions, we see a platform business model as the optimal market entry strategy, which focuses on growing and guiding a network of accounting firms and entrepreneurs towards Easor’s comprehensive software services. In this way, Easor aims to transform financial management and accounting, which currently consists of fragmented tools, into a unified experience under a scalable service, without compromising on local presence and trust.