Investors
Business model
Easor focuses on digitizing the financial processes of SMEs and managing the operational activities of accounting firms through one integrated platform. The operating model of Easor is based on a two-sided platform where entrepreneurs’ daily financial tasks and accounting firms’ workflows, resourcing and accounting automation operate within the same entity, eliminating the need for multiple software solutions. Our software and related services cover all the necessary steps for accounting and financial management.
The majority of our net sales come from software fees charged directly to customers. The software is sold directly to individual companies and finance departments, as well as to accountants and accounting firms, as a Software as a Service (“SaaS”) model. SME invoicing consists of a fixed price and transaction fees, while invoicing for accounting firms and accountants is based on a share of the annual net sales of accounting firm partners or a transaction-based price list.
The financial management software designed for SMEs is marketed under the name Easor App, while the software for accounting professionals is marketed as Easor Accounting.
Easor App
Easor App is an electronic financial management service for SMEs. In addition to daily financial management routines, the platform offers a wide range of accountant and accounting firm partners as well as additional services. The Easor App software makes it easy for users to handle invoicing, payments, document delivery, payroll and reporting.
Additional services add
Additional services include, among other things, debt collection and invoice financing services through partners, as well as various service packages for integration with partner systems and other systems.
Easor Accounting
Easor Accounting is a platform designed for accountants and accounting firms. In addition to comprehensive accounting tools, the platform offers users visibility, new customers and networks, as well as expert support. In addition to accounting tools, the package includes among other things, third-party KYC and AML features, Easor’s ERP system, and electronic signatures.
Additional services add
The platform also offers additional services, such as tools for preparing and signing legal documents. Service providers using Easor software can choose to be visible on the marketplaces offered by Easor, where SMEs can search for a service provider that suits their needs. The marketplaces vary by market, and in Finland, for example, they include the kirjanpitaja.fi and tilitoimisto.fi websites. The Easor software platform combines economies of scale with the flexibility of small accounting firms, responding to the daily legislative and bureaucratic challenges faced by accounting professionals.
Easor’s customers
The customer base consists of two complementary segments: SMEs that use the entrepreneur application in their daily financial management, and accounting firms that use the software to manage their service production. In Finland, approximately 70 per cent of Easor’s net sales comes from SME customers and the rest from accounting firms
SMEs and entrepreneurs
SMEs and private entrepreneurs are one of Easor’s key customer groups. Easor serves corporate customers by providing an easy-to-use application (Easor App) that allows everyday financial management tasks to be handled centrally. The core promise is an efficient and cost-effective financial management software combined with a clear user interface that supports smooth, independent use. Easor is currently used by more than 15,000 companies.
Accounting firm partners
Easor’s partner programme is aimed at growth-oriented accounting firms that value a straightforward tool and a simple interface with their customers. The aim is to provide ready-made tools and an operating model that enable partners to grow their net sales and improve their profitability in a controlled manner, without the need for heavy customer-specific system projects. Easor provides its partners with software solutions, anti-money laundering capabilities, automation-based process support and training in the use of the software.
Customer base
Sales and customer acquisition are carried out using a combined partner and direct acquisition model. In the partner channel, accounting firms act as distributors and primary support points for implementation, ensuring end-customers receive local implementation support and continuous service. Easor’s customer acquisition is based on a multi-channel model consisting of sales made by accounting firms to their own customers and Easor’s own direct end customer sales, which are primarily based on digital purchasing.
Easor sells its software services using a SaaS model, in which recurring monthly licence revenues, together with transaction fees and a percentage of the sales of the partner accounting firm, constitute the core net sales. Net sales are supplemented by commissions from integrated services. Pricing is scalable and linked to the scope of features, the number of users and customers, and the selected additional services. The aim is to have a transparent pricing structure that allows gradual expansion without the need for heavy customer-specific implementations.
